According to the Atlanta Business Chronicle article, "Businesses wake up to blogs," 5 percent of Fortune 500 companies have started official blogs. Companies such as Coca-cola, Microsoft and General Motors are blogging in order to better gauge public opinion of their work and products. Some companies are even hiring professional bloggers.
Here's a bit of a, to use Professor Strickland's phrase, quote dump to highlight the main points of discussion:
"We want it to be a dialogue," Grabert said. "We don't want it to be just another piece of our PR machine."
"Increasingly, people are finding information online from a variety of sources, including blogs," (Grabert) said. "It's important for companies to have a voice in that world."
"It's definitely a good way to get a sense of what the public is thinking," (Coustan) said.
"Bloggers stay longer on the site and go deeper," (Bloomberg) said.
"The conversations are going to go on whether you have a blog or not," (Bloomberg) said. "Why wouldn't you want to have that conversation in your own home -- where you have the home-court advantage?"
"If companies would just listen to what customers are saying," said Hallett, "they would learn so much."
So, what do you think about companies that have official blogs? Is this a positive or negative development for the blogosphere?
No comments:
Post a Comment